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NGS_190628-LFI-Specialty-Grains-and-Pulses-Appendices.pdf (1.11 MB)

Pulses and Grains Consumer Insights Report

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posted on 2024-06-21, 04:05 authored by Leftfield Innovation Limited
This consumer insights summary is based on 1 x distributor interview, 14 x business to business interviews (retailers, manufacturers and influencers), 1 consumer focus group (pulse and grain purchasers). Smaller format retailer is clearly the initial target. Interviews were conducted in June 2019. Across interviews there was a sense of pulses being steady / slowly increasing. Hemp was mentioned in nearly every interview, and several believed that it is 'the protein of the future'. See appendix 2 for a list of pulses and grains that could be grown in NZ, potential yield, water needs, issues/opportunies, and end use. Report for Our Land and Water

Funding

Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Next Generation Systems

History

Publication date

2019-06-07

Language

  • English

Does this contain Māori information or data?

  • No

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