AgResearch
Browse

Consumer Insights and Willingness to Pay for Attributes: NZ Yoghurt Products in Shanghai, China

Download (1.73 MB)
report
posted on 2024-06-21, 03:57 authored by Peter Tait, Paul Rutherford, Timothy Driver, Xuedong Li, Caroline Saunders, Paul Dalziel
To achieve greater value in global markets, New Zealand can increase its understanding of our international customers' demands for products from New Zealand's land and water. This study is one of 4 reports assessing consumer behaviour and preferences in market, including consumer use of media and technology. This report focuses on yoghurt consumers in Shanghai. AERU Research Report No. 347

Funding

Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Integrating Value Chains

History

Publication date

2024-02-07

Language

  • English

Does this contain Māori information or data?

  • No

Usage metrics

    Categories

    Licence

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC