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RR-349-OLW-California-Wine-FINAL.pdf (1.35 MB)

Consumer Insights and Willingness to Pay for Attributes: NZ Wine in California, USA

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posted on 2024-06-21, 03:57 authored by Peter Tait, Paul Rutherford, Timothy Driver, Xuedong Li, Caroline Saunders, Paul Dalziel
To achieve greater value in global markets, New Zealand can increase its understanding of our international customers' demands for products from New Zealand's land and water. This study is one of 4 reports assessing consumer behaviour and preferences in market, including consumer use of media and technology. This report focuses on wine consumers in California. AERU Research Report No. 349

Funding

Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Integrating Value Chains

History

Publication date

2024-02-07

Language

  • English

Does this contain Māori information or data?

  • No

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