OLW_RPF27_Barriers-to-Diversification-Report_Final.pdf (1.06 MB)

Barriers to diversification

Download (1.06 MB)
posted on 2024-06-21, 03:56 authored by Phil Weir, Phil Journeaux, Jeremy Hunt, James Allen, Tracy Nelson
This report covers a project funded by Our Land and Water, to investigate the challenges faced by landowners when they seek to diversify via land use change. The project itself involved interactions with 11 farmers within the Waikato who were investigating various options for land use change on their properties. This involved three workshops with the participants where a range of issues were discussed: - Options available. - The need for good due diligence. - Access to information, especially financial. - The challenges and barriers participants came up against and how they approached these. The four key motivations for diversifying were identified as (in order): 1. Financial gain 2. Desire to try something new 3. Reduce environmental footprint 4. Part of succession planning Participants were asked to identify their top supporting partners in progressing their diversification plans. These changed throughout the project, with the top five identified at the end of the programme as (in order): 1. Agribusiness consultants 2. Supply/industry corporates 3. Banks 4. Other farmers 5. Accountants The key barriers identified to progressing diversification plans were (in order): 1. Skills/human capital 2. Physical limitations/resources 3. Production uncertainty 4. Set-up capital 5. Lack of information Participants were also asked to identify the main disadvantages they felt or experienced in endeavouring to diversify. These were identified as (in order): 1. Time involved establishing a new enterprise 2. Increased debt 3. Pressure to run two or more operations


Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Rural Professionals Fund 2020–21


Publication date



  • English

Does this contain Māori information or data?

  • No

Usage metrics



    Ref. manager