Creating Value for New Zealand Agri-food Exports: Moving from supply chains to value chains

This Research Briefing presents results of research that identifies nine key elements of successful agri-food value chains from New Zealand. The research team worked with four private sector enterprises who were engaged in creating a new value chain for a land-based product sourced from New Zealand. This work produced a final list of nine key characteristics: 1. Collective values 2. Consumer focus 3. Product quality 4. Chain leadership 5. Value co-creation 6. Information 7. Incentives 8. Scale 9. Risk Further work organised these key characteristics into a diagram that we are calling the Value Chain Compass. The Value Chain Compass offers a guide for enterprises wanting to create a new value chain, or to transform an existing supply chain into a value chain. AERU Research Briefing 22-02 (May 2022)