Beyond Sauv Blanc: How Does Marlborough Imagine Its Future Land Use?

Marlborough communities share a strong desire to increase native and agricultural diversity, and restore and conserve the landscape for future generations, but research in the region wasn't able to identify a clear shared vision for land use.

Diversification is becoming more important to winegrowers because factors like changing consumer preferences and climate change can have a significant impact on the industry. Interest in cover cropping and planting natives within vineyards is growing across the Marlborough region.

It is with this in mind that a recent research project, led by Bragato Research Institute, investigated visions for land use in Marlborough. Having a better understanding of the community's vision for land use puts winegrowers in a position to refine their diversification efforts to better meet the expectations and needs of the community.