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An Early Contribution to Beef + Lamb New Zealand's Taste Pure Nature Brand

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posted on 2024-09-19, 21:24 authored by Annabel McAleerAnnabel McAleer

Evidence from the Integrating Value Chains programme supported a country-of-origin brand that reached hundreds of millions of people in the US and China, and could ultimately earn New Zealand hundreds of millions of dollars per year.

This article was prepared as an impact case study for MBIE as part of Our Land and Water's 2020-21 annual reporting requirement.

Funding

Funded by the New Zealand Ministry for Business, Innovation and Employment’s Our Land and Water National Science Challenge (Toitu te Whenua, Toiora te Wai), as part of the project Integrating Value Chains

History

Publication date

2023-03-29

Project number

  • Non revenue

Language

  • English

Does this contain Māori information or data?

  • No

Publisher

Our Land and Water

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