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An Early Contribution to Beef + Lamb New Zealand's Taste Pure Nature Brand
Evidence from the Integrating Value Chains programme supported a country-of-origin brand that reached hundreds of millions of people in the US and China, and could ultimately earn New Zealand hundreds of millions of dollars per year.
This article was prepared as an impact case study for MBIE as part of Our Land and Water's 2020-21 annual reporting requirement.
Funding
Funded by the New Zealand Ministry for Business, Innovation and Employment’s Our Land and Water National Science Challenge (Toitu te Whenua, Toiora te Wai), as part of the project Integrating Value Chains
History
Publication date
2023-03-29Project number
- Non revenue
Language
- English
Does this contain Māori information or data?
- No
