Winning the Green Premium: Beverage Sector webinar
media
posted on 2024-06-21, 04:10authored byOur Land and Water National Science Challenge
Beverage consumers are demanding ever-greater sustainability in their drinks. That comes with a financial cost. How can producers earn more to cover these new costs? In this webinar, we explore how Kiwi beverage brands are winning the 'green premium' by working with suppliers, communities, retailers and consumers to find greater value - and then re-investing that premium in sustainable production. This webinar was held on Tuesday 21 February, featuring:
Patsy Bass, Reefton Distilling Co
Florence van Dyke, Chia Sisters / NZTE
Simon Coley, Karma Drinks / All Good Organics
Prof Paul Dalziel, Agribusiness & Economic Research Unit
Vincent Heeringa, MC
Funding
Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Rewarding Sustainable Practices