Value Co-Creation // The Value Chain Compass

A feature of food and fibre value chains is that creation of value for consumers requires collaboration among the partners of the chain. There is no premium, for example, if producers invest in strong environmental stewardship but retailers do not allow this attribute of the product to be seen by potential purchasers. Consequently, a key task for management of the value chain is fostering collaboration for co-creation of value. Read more about The Value Chain Compass: aeru.co.nz/valuecompass/valuecocreation/