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Product Quality // The Value Chain Compass

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posted on 2024-06-21, 04:04 authored by Our Land and Water National Science Challenge
Consumers pay a premium for a product only if they value it as a quality product. Quality begins with characteristics such as appearance, taste and texture. Quality also involves attributes that the consumer has to accept on trust, such as food safety, nutritional value, animal welfare, environmental stewardship and social responsibility. Many products also present a strong narrative around cultural authenticity valued by consumers. Thus, a value chain must pay attention to explaining key aspects of its product quality. A good New Zealand example is Manawa Honey. Read more about The Value Chain Compass: aeru.co.nz/valuecompass/productquality/

Funding

Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Rewarding Sustainable Practices

History

Publication date

2023-05-07

Language

  • English

Does this contain Māori information or data?

  • No

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