Incentives // The Value Chain Compass

As the name suggests, a value chain involves a series of linkages between the producers at one end of the chain and the final consumers at the other end of the chain. Thus, the process of delivering the product from producers to consumers involves several transactions or steps. The strength of a value chain depends on the incentives for participation at each step. Zespri provides an excellent working example of this in practice. Find out more about The Value Chain Compass: aeru.co.nz/valuecompass/incentives/