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Consumer Focus // The Value Compass

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posted on 2024-06-21, 03:57 authored by Our Land and Water National Science Challenge
The price final consumers are willing to pay drives all value in the value chain. Hence, a value chain needs to understand how different groups of consumers in its markets value different attributes associated with the value chain's food and fibre products. The work of Beef and Lamb New Zealand to identify the 'concsious consumer' segment is a great example. Find out more about The Value Compass: aeru.co.nz/valuecompass/consumerfocus/

Funding

Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Rewarding Sustainable Practices

History

Publication date

2023-12-15

Language

  • English

Does this contain Māori information or data?

  • No

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