Consumer Focus // The Value Compass

The price final consumers are willing to pay drives all value in the value chain. Hence, a value chain needs to understand how different groups of consumers in its markets value different attributes associated with the value chain's food and fibre products. The work of Beef and Lamb New Zealand to identify the 'concsious consumer' segment is a great example. Find out more about The Value Compass: aeru.co.nz/valuecompass/consumerfocus/