Negotiating social licence to farm at agricultural and pastoral shows in Canterbury, New Zealand

Agricultural and pastoral (A&P) shows have a long history in New Zealand, dating back to the early settler-colonial period. We approach A&P shows as places where non-farming publics can experience agricultural activities, which can help to build the trusted relationships needed for a social licence to farm. Drawing on participant observation at five A&P shows across the Canterbury region, we highlight what is visible and invisible in the image of farming life performed through A&P show activities. In doing so, we identify tensions that threaten their future, and opportunities for dialogue that could enhance social licence to farm.