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Measuring Chinese food consumers' preferences for sustainability attributes: The case of the Shanghai yoghurt market

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journal contribution
posted on 2024-06-21, 03:52 authored by Peter Tait, Caroline Saunders, Paul Dalziel, Paul Rutherford, Timothy Driver, Meike Guenther
This paper reports on the application of a discrete choice experiment survey designed to measure consumer preferences for sustainability attributes in the Shanghai yogurt market. Our results show that many consumers are willing to pay a premium for sustainability attributes that can play a role in ameliorating the environmental and societal pressures associated with agricultural intensification and production. This suggests that potential opportunities may exist for dairy companies to support developing the role of sustainability attributes in consumer choices as an avenue for product diversification that contributes to profitability as well as sustainability goals.

Funding

Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Rewarding Sustainable Practices

History

Publication date

2020-09-07

Language

  • English

Does this contain Māori information or data?

  • No

Journal title

Journal of Asia Entrepreneurship and Sustainability

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