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Examining developed versus emerging economy online food and beverage purchase behaviour and predictors: A survey comparison of Indian, Chinese, Indonesian, Japanese and United Kingdom consumers

journal contribution
posted on 2024-06-21, 03:52 authored by Timothy Driver, Peter Tait, Caroline Saunders, Paul Dalziel, Meike Guenther, Paul Rutherford
Consumers are increasingly using online shopping for purchasing food and beverage (F&B) products. A challenge to industry stakeholders is understanding which elements of online digital media and smart technologies are associated with higher rates of online expenditure that could be strategically targeted. Therefore, the central aims of this study are to identify predictors of online F&B expenditure, and how they differ across developed and emerging economy consumers.

Funding

Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Rewarding Sustainable Practices

History

Publication date

2020-08-07

Language

  • English

Does this contain Māori information or data?

  • No

Journal title

South Asian Journal of Social Studies and Economics

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