Consumer Willingness to Pay Price Premium for Credence Attributes of Livestock Products - A Meta-Analysis
journal contribution
posted on 2024-06-21, 03:53authored byWei Yang, Alan Renwick
This study conducted a meta-analysis to examine consumers' willingness to pay (WTP) for different credence attributes of livestock products based on a systematic review of 555 estimates derived from 94 papers reporting WTP. Meta-regression results established the presence of systematic WTP variation associated with types of products, credence attributes (CAs) and locations, yet also indicated that WTP is subject to systematic variation associated with study methodology.
Funding
Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Credence Attributes On Farm