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Predicted-WTP-Price-Premium-for-red-meat-and-dairy-products-1.jpg (125.61 kB)

Predicted willingness-to-pay price premium for red meat and dairy products

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posted on 2024-06-21, 04:04 authored by Angela Guilemin
This infographic summarises key findings from a meta-analysis of international studies. It found the highest consumer 'willingness to pay' (WTP) for sustainability attributes is for certified organic products (31% premium for red meat, 29% for dairy products), and the lowest WTPs are for traceability (18% premium for red meat, 26% for dairy) and for a broad ‘environmentally friendly’ claim (19% for red meat, 25% for dairy).

Funding

Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Credence Attributes On Farm

History

Publication date

2021-05-07

Language

  • English

Does this contain Māori information or data?

  • No

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