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Diverse Experiences of Farming - infographic

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posted on 2024-06-21, 03:58 authored by Alice Beban, Cadey Korson, Janet Reid, Jon Procter, Jessica Halley, Kierin Mackenzie
Diverse Experiences of Farming surveyed and interviewed over 1,300 New Zealanders, and asked them - urban and rural - what they really think about farming. The results might surprise you. Prepared for Our Land and Water National Science Challenge by Massey University Despite what some media and politicians claim, there is no deep and antagonistic chasm between urban and rural New Zealanders, town and country dwellers, including farmers. We value our farmers for the food they grow, and recognise their role in creating jobs and managing the environment. While most New Zealanders feel that farming provides strong benefits to the country, recognising the sector's benefits does not equate to greater trust in farming. Honest, clear communication from farming sectors, which listens to the public's point of view, drives trust. This infographic illustrated key findings from Diverse Experiences of Farming research.

Funding

Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Diverse Experiences of Farming

History

Publication date

2022-09-07

Language

  • English

Does this contain Māori information or data?

  • No

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