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Consumer willingness-to-pay is variable

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posted on 2024-06-21, 03:57 authored by Angela Guilemin
This infographic summarises the various factors that influence the additional premium that consumers in our export markets are willing to pay (WTP) for sustainabiity attributes.

Funding

Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Credence Attributes On Farm

History

Publication date

2023-12-07

Language

  • English

Does this contain Māori information or data?

  • No

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