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Social-licence-to-operate-and-perception-of-the-good-farmer-Summary-1.pdf (171.54 kB)

Social Licence to Farm, and 'Good Farming': Public Views

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educational resource
posted on 2024-06-21, 04:06 authored by Daniel Eb
This fact sheet explores the public's perceptions of a social licence to farm and how it relates to 'good farming', based on 2023 survey results. Takeaways for farmers:
  • A majority of the general public considers farmers to be 'good' at what they do.
  • Producers and consumers share a mutually beneficial relationship. Many respondents feel a close association to the farmers that produce their food.
  • Clear, concise communication and transparency of on-farm practices could lead to more support and acceptance from the general public now and in the future.
  • Where possible, actively pursue environmentally safe practices that care for the land and waterways in a sustainable way.
  • Farmers being compliant with regulation and striving to improve profitability in the primary industry without sacrificing environmental gains could improve public perceptions of farmers.
  • Perceptions can become reality in a heartbeat, so it is worth working to ensure the public maintains a positive perception of what farmers do (social licence).
  • Farmers who openly share their experiences are likely to be well received by the general public. Collectively this could significantly influence public opinion.
Fact sheet for farmers

Funding

Funded by the New Zealand Ministry for Business, Innovation and Employment's Our Land and Water National Science Challenge (Toitū te Whenua, Toiora te Wai) as part of project Connecting Food Producers and Consumers

History

Publication date

2024-02-07

Language

  • English

Does this contain Māori information or data?

  • No

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