<p><b>Sensory-consumer science</b></p><ul><li>A key part of adding value products has always been studying the consumer to understand sensory experiences, preferences, and factors behind food choice</li></ul><p><b>Quantitative research</b></p><ul><li>Central location testing (CLT)</li><li>Home use tests with food</li><li>Online survey</li></ul><p><b>Qualitative research</b></p><ul><li>Interviews</li><li>Focus groups</li></ul>