Why choose wool

Enduring luxury and health

• You can sleep easy with wool, as it can naturally control indoor air humidity maintaining it at a comfortable level all day and night.
• Wool clothing is ‘breathable’, and improves wearer comfort. It looks good and feels good.
• Wool fibres are naturally springy, and bounce back into shape when walked on or worn. This means wool products look better for longer.

Safe for your family

• Wool is flame retardant up to 600º C, is self-extinguishing and has low smoke generation.
• Wool has naturally high UV protection.
• Wool is not known to cause allergies and does not promote bacteria growth.
• Wool fibres naturally repel water giving built in stain resistance.
• Wool naturally traps human and pet odours which helps eliminate smell in our homes.
• Wearing wool improves the health of your skin.

Planet friendly

• Wool is grown not made. Every year sheep eat pasture from land not suitable for growing crops, and turn it into nutritious meat and a new fleece of wool.
• Wool products use less energy than man-made fibres during manufacture.
• Unlike polluting synthetic fibres, wool readily biodegrades in the environment – in months not centuries